Google Case Study Example | Topics and Well Written Essays - 1250 words

Google - Case Study ExampleIn short, Google has raised stiff challenges to many of the full-grown IT companies in the world.However, Google is facing several problems also because of the stiff competition from others. Facebook, Amazon, Microsoft, Yahoo and Apple are nearly of the study IT companies which are raising several problems to Google. Moreover, Googles HR management is also criticized heavily by business pundits. Many people believe that Google is not fulfilling its corpo calculate social responsibility and it is following unethical business practices. This paper analyses the ethical problems facing by Google and the possible solutions or recommendations to solve those problems.One of the major criticisms labelled against Google is with respect to its unethical management of human resources. Verma (2006) has pointed out that Googles high growth rate is creating new HR challenges for the company. Google has built a culture where a well-chosen elite accommodates flexibility , shifting roles and, higher up all else, urgency (Verma). Googles recruitment process is causing huge problems to the short letter aspirants. It includes coding contests, thick billboards and aptitude tests apart from lengthy interviews which lasts for months. Google may reject majority of the candidates who undergone lengthy recruitment processes, citing simple reasons. Those who successfully cross the recruitment process may fail in background check ups. In short, job seekers are approaching Googles recruitment process with lot of concerns and worries.The second unethical behaviour full by Google is its effort to interfere in politics. Catone (2007) has mentioned that Being the most heavily used search engine, Google in a very real sense control the distribution of information to much of the world. Google has recently started a blog to tagline Googles views on government, policy and politics in America (Catone). Millions