Subjective vs. Objective News - 833 Words

Subjective vs. Objective News I believe that Bill’s model for the future of news reporting will better serve my search for actionable information. The issue I see with Glenn’s model for the future of journalism is that if opinionated news were to become the majority of news consumed many would take action based on the thoughts and/or ideas of the writer more than the actual evidence provided in the article. I am equipped now with the knowledge of deconstructing news media thanks to News Literacy but we cannot expect every news consumer to be able to distinguish the difference between opinionated journalism and objective journalism. I do agree with Bill that Glenn’s model of the future of news reporting holds an activist setting. But I also agree with Glenn that all Journalism is a form of activism. My opinion is that objective journalism is a lighter form of activism. What I am trying to say is that if a news consumer were to read objective journalism they would come up with their own set of ideas that weren’t inspired by the writer’s own thoughts. Which would give them the ability to take action based on their own reasoning. I personally do not believe that opinionated news should become the future of journalism. The news consumer should be able to decide which side they lean on if all the evidence is provided in the story. So I do agree with Bill Keller in the fact that if a journalist wants to write a subjective article they should reposition their article in theShow MoreRelatedClassical Vs. Constitutional Typology1223 Words   |  5 Pagesreferring to a physique which is expressed in relation to extreme types. Also, that each type could be associated with temperament (Coaley p.237-239). There are some advantages is that physiological is grounded in the hard science of biology, which uses objective, experimental methodology, it uses reliable research methods, provides strong arguments in favor of the ‘nature’ side of the mature/nurture debate, has contributed to psychologists’ understanding of a wide range of phenomena. Lastly, for the disadvantagesRead MoreThe Threat Of Tigers And Starvation Essay1278 Words   |  6 Pagesdiscovery of any new knowledge. By the same means, the concepts of addition become trivial as it is just a way to rename numbers by grouping the ones differently and calling it a different name. â€Å"Twoness† doesn’t really mean anything apart from â€Å"1+1†. Thus subtraction is the same process in reverse, and multiplication is the same renaming process as if you were to do the same addition multiple times†¦ and suddenly basic arithmetic become trivial. So yes, while we can have ideas that are objective and internallyRead MoreA.How Would This Firm Benefit From A Marketing Dashboard1348 Words   |  6 Pagesbe able to receive updated data on the company’s actual sales versus forecast sales, the progress of their marketing plan and objectives, brand equity evolution, sales force productivity, effectiveness of its distribution channels, etc. With all this information, it would be easier for Amazon to alig n the company’s marketing objectives with the company’s financial objectives and corporate strategy. In addition, Amazon would benefit from this approach because it would help the company develop internalRead MoreThe Employee Performance Appraisal : Three Key Components1323 Words   |  6 Pagesthe public at large. Doherty 2 The Need for Change In 2012 Gaston County started revising the employee performance appraisal system it had in place due to complaints and concerns over inconsistency among different departments, unclear or vague objectives, inadequate goals and action steps, not enough or correct competencies and poor training. In order to accomplish this and ensure buy in from both supervision and employee levels the County started a committee consisting of line employees, line supervisorsRead MoreLying to Patients and Ethical Relativism910 Words   |  4 PagesEthical Relativism Ethical Relativism and Ethical Subjectivism Ethical Relativism - theory that holds that morality is relative to the norms of ones culture. * a culture. i.e.: nobody should ever steal) Objective vs. Subjective (Telling right from wrong) Paternalism vs. Autonomy Paternalism – authority of restricting the freedom and responsibilities of those lower than them Autonomy is a binomial 1) Enlightenment ethics – celebration of the individual’s reason, free willRead MoreNegotiation and Person1340 Words   |  6 Pagesexists. Altered perceptions are a result of a number of elements. Stereotypes occur when attributes are assigned to people solely on the basis of their membership in a particular social or demographic group. Stereo- types of men vs. women, labor vs. management, U.S. vs. Iraq can contribute to a negative negotiating session (Cohen, Herb (1980). The issues of concealment and openness are also key aspects of negotiations. People in a negotiation will often conceal goals and feelings in order toRead MoreArgumentative Essay : What The Media Isn t Telling Us1118 Words   |  5 Pagesaround the world. However, since such an intimate group is responsible for the information that we receive, things like personal biases are likely to find its way into the relayed information. Although most reporters attempt to be objective viewers, personal subjective experiences and viewpoints can cause many reporters to see the same situation in a different light. This is unavoidable and difficult to prevent. However, what about the information that is purposely filtered, or censored from theRead MoreA Case For Integration And The Existence Of God1152 Words   |  5 Pagesor wrong† question. Moral guidance outside God’s truth has no objective foundation because human reasoning is filtered through subjective bias based on one’ s perception of the world that differs uniquely from any one else’s perception. According to the theologian and apologist, William Craig, â€Å"in the absence of God, that is, if God does not exist, then morality is just a human convention, that is to say, morality is wholly subjective and non-binding.† (Craig, ?). If this lacks truth than when advisingRead MoreAnalysis Of The Book Mad Max Franchise 1709 Words   |  7 PagesThese criticisms play a major role in the Fury Road story, and obviously played a role in shaping the director’s perspective of a post-apocalyptic future. The purpose of this paper is to examine how the literary criticisms of Marxism, Feminism, and New Criticism influence Mad Max characters, their stories, and the series. 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Legal, Social, Ethical And Professional Issues - 1507 Words

DEVELOPMENT FRAMEWORKS AND METHODS Answers for C1 and C2 of CW_COMP1648 Contents Legal, Social, Ethical and Professional Issues 2 Section C1 2 BCS Codes of Conduct and British computer society 4 Section C2 4 Legal, Social, Ethical and Professional Issues Section C1 The new ecommerce web store will be web base just like many other successfully ecommerce websites. All customers will need to sign up before purchasing any item from the new online store, by having to sign up the customers who is purchasing will have to provide information about the company where she/he works for. By doing that the customer will know that PE will use their customer details correctly and it will be data protected, all†¦show more content†¦Also it assurance that the data given are accurate, no alteration should be changed from the data that the customer’s will be filling in, is very important to maintain the integrity of data for the new store system in PE in order to have a secure and successfully ecommerce website. Each year that passes the growth in the internet has been massive also the computer crime has grown. Hackers are gaining unauthorised access to computer systems with intent. As mentioned before in order to protect that from happening the da ta controller will be there to protect the data from been modified and make sure that all data are secure out of data leak. Availability of Information It ensure that authorized parties customers are able to access their information when needed. Almost every week there are websites being taken down by DDoS attacks. 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Analyses Service Marketing of MK Restaurant †Free Samples

Question: Discuss about the Analyses Service Marketing of MK Restaurant. Answer: Introduction MK Restaurant, a Thai based food retailer, started in the year 1962 as a small restaurant in central Bangkok by one entrepreneur Mrs. Tongkam Mekto, is currently one of the leading restaurants in Thailand and the larger Asia continent. The restaurant has undergone several transformations to become the leading food retailer it is today, by continually adopting new ways of doing business in restaurant industry and keeping itself abreast with current customer tastes and preferences. That not withstanding, the restaurant has not departed form its core or basic business attributes that made its first small restaurant in central Bangkok very popular with customers relaying on word of mouth for marketing but instead, it has continually built on these attributes, lacing it with current consumer behavior and trends in the market in order to remain competitive and attractive to customers. (Itthiopassagul, Patterson, Piyathasanan, 2009) MK restaurant (perhaps from the name Mekto), has phenomenal concepts and is credited for many firsts in the Thais competitive restaurant industry. The firm was publicly listed on Thai stock exchange in the year 2014, and Mr. Rit, the chairman of the of the firm reflected on the business journey the restaurant has had beginning with one branch in 1962 to 355 branches in the year 2012. Some of the striking features of the restaurant are; superior customers service level (which includes training members of staffs on how to smile to customers), cleanness and nutritional and calorie values report to customers at the end of meals, among other outstanding features. (Sharma, 2008) The restaurant prepares a number of cuisines blended with Thais culture such as Thai style Suki and more than 70 fresh items on the menu. This paper will discuss service marketing zeroing in on MK chain of restaurant. (Itthiopassagul, Patterson, Piyathasanan, 2009) Background of the business Service industry is one of the most competitive industries in the world of business. The ever changing consumer behavior and taste is what makes this industry competitive. New ventures keeps on cropping up while the more established ones keeps on increasing the number of outlets and franchise partnerships in various parts of the world. Focusing on Thailand, a country with a population of about 67 million people and 22 million visitors per year as at 2012, the restaurant business is almost everywhere ranging from food outlets in streets of towns and cities like Bangkok to five star hotels in the country. (O'Kane, 2011) Marketing conditions The restaurant business in Thailand is crowded and competitive with a number of local and international restaurants opening shops or business in the area. The market has majorly two segments of the fast-food restaurants based on the service level and these are, Quick service restaurants abbreviated as QSRs, and Full-service restaurants also known as FSRs. QSRs typical serves customers within the first 10 minutes of placing an order, and comprise food outlets such as Hamburger, Pizza, Chicken and Ice-cream. This market was valued at 37,000 million Thai baht in 2012 and has some key players operating in the market such as McDonalds and KFC. FSRs on the other hand, take more time to serve the customers ranging from 10-20 minutes after placing the order. This category of market has players selling Pizza, Suki and buffet style meals and was valued at 53,000 million Thai baht in the year 2012. Major players in business under this category are MK restaurant and the Pizza Company. (Patterson , Piyathasanan, 2014) Market Positioning The process of establishing the image of MK restaurant has been largely based on its concept of warmth. That the customers should understand that when you visit MK restaurant, you will be served with warmth on top of the delicious food that the hotel is serving. The warmth in this case represents friendly waiters maintaining cordial relationships with clients to give clients sincere and warm experience along with delicious and healthy food. The hotel also positioned itself on its Suki food with innovative cooking techniques along with top notch cleanness laced with Thai tastes and preference. The MK restaurants Suki, is not fried rather it is more of boiling method of cooking. With the current campaign for clean and healthy food to beat the lifestyle diseases gathering pace, MK restaurants Suki has superbly captured the imagination of many consumers on what a healthy food is, and thus further establishing a mental image of what the restaurant stands for in food industry market, posit ioning. (Patterson, Piyathasanan, 2014) Target market MK restaurant has targeted a number of customer segments. With the latest introduction of MK gold meant for those clients who wants more ambience and luxurious treatment and experience. The restaurant also caters for the budget cadre of consumers who are not interested in luxurious treatment and ambience but needs only quality food, good customer service and nice place to sit and enjoy the meal. It is worth nothing that as much as the budged cadre has huge number of customers than the higher cadre, the total value of sales in higher cadre a times outperforms budget cadre especially in developed economies. (Patterson, Piyathasanan, 2014) Service marketing mix analysis Analyzing various aspects of the case study in relation to the service marketing seven principles as captured in the marketing mix theory, the outcomes points to well planed business model that largely conforms to the best practices in the service industry. Analyzing the positioning aspect of MK restaurant as captured in the case study report, the study reveals a strategy that established a strong image, quality, variants and support. The restaurant has cut the image of serving healthy and innovative cuisines such as Suki and Chinese Thailand meals with high concentration of vegetables rather than meat to establish its position in the market. The restaurant was also first of Suki restaurants in Thailand to start using electric Suki pots at every table as opposed to hazardous gas stoves that could explode any minute. This conforms to the best practices of market position principle as postulated in the marketing theory. The principle says the organizations should have a product that co nsumers expect to get. In this case the restaurant conforms to the expectations of the clients by delivering delicious food, healthy, laced with local tastes preference and in safe manner. (Patterson, Piyathasanan, 2014) MK restaurants are located in prime locations with good traffic and where the potential customers can easily accesses the services of the restaurant. The places are shopping malls and departments that are busy with many other established businesses and offices. Based on the principle of Place in the marketing mix theory, where it asserts that the product must be placed where clients can easily find it, MK restaurant conforms to the best practices employed internationally, whereby many such restaurants are placed in high traffic environment such as the central business districts of various towns and cities. The case study has also demonstrated variance in price, in that the restaurant has a various services with various prices that suits different types of clients. The MK restaurants Gold branch is aimed for clients who need premium services and are willing to pay more for it. Apart from this the restaurant has other branches that serve clients with interest in budget menu. (Sharma, 2008) The restaurant therefore has got it price well based on the information contained in the case study report. According to the marketing mixs principle for price, customers must see or feel value for the price attached to the service. This is exactly what the case study has captured in its gold branches where there is more ambience and luxury but clients pay more as well as in other budget branches where premium services is not customer priority. (Patterson, Piyathasanan, 2014) On promotion, the case study spends an upwards of 586 million Thai Baht from the year 2010 through 2012 for promotion as establishing and it brand in the market. In comparison to McDonalds, a worlds leading food retailer which spend and around 1,117 million Thai Baht, during the same period under consideration, further to this, the case study, MK restaurant, has launched more than 30 television commercials in two decades and had social media page with 85,000 followers as at 2014. This therefore indicates that the case study, MK restaurant does its promotion within the levels of best practices and conforms well to the price principle as captured in the marketing mix theory. In specific, the principle outlines that the company needs to promote its products to the potential clients through various effective platforms. (Patterson, Piyathasanan, 2014) The case study also values and invests in her people. It is worth northing that MK restaurants ensure that it trains its employees even on how to smile. That goes a long way in demonstrating how the case study takes seriously the question of her employees and culture it creates. It ensures that each employee conforms to the restaurants culture even when all the people in the world are practically different in one way or another. Ensuring that all smiles are done same way at the restaurant is classic. The company also ensures that all her people are trained well on being friendly and maintaining cordial relationship with clients and establish that emotional connection with the clients for repeat business and referrals. This aspect of the case study conforms well to the best practices practiced across the world by leading companies in service industry. According to the People principle of the service marketing mix theory, organizations should invest in her people in training and other aspects for them to be able to serve client well and excellently. (Patterson, Piyathasanan, 2014) The process on how the service is delivered by the company is important factors in ensuring organizations remain in business. The aspect of the case study which depicts this concept or principle of service marketing mix theory is the aspect of warmth with which the restaurant ensures that it comes along with delicious and healthy food, and therefore conforms to the best practices. (O'Kane, 2011) Organizations should not only mind about how good their services are but also how good is the process of delivering these services is. The principle in the theory postulates that the process of the service delivery is also part of what customers pay for. Connecting with the principle of price where clients would want to see or feel the value for the assigned price to the services, its clear that the concept of process is fundamental to any business. (Patterson, Piyathasanan, 2014) On physical evidence, the case study as captured this concept or principle by revealing to its clients how they train and prepare their employees before allowing them to serve the clients. This is a form of showing customers how the services they receive at the restaurants look like. The award winning TV series showing extensive and hard trainings the employees of the case study undergoes before being incorporated in to work environment conforms to the best practices as expected and as per the principle of physical evidence in the marketing mix theory. (Patterson, Piyathasanan, 2014) Conclusion In conclusion, the competitive nature of the service industry calls for its players to always remain in the loop regarding new trends in business and consumer behaviors and taste. MK restaurant core values of warmth clean, healthy and delicious food has seen the company grow and expand within the domestic market of Thailand as well as in the larger region of the Asian continent. Recommendation MK restaurant should consider going online and establishing a website where customers can order meals online and have them delivered to their place of choice. This would work well for those clients who like take out foods. Also the company should consider franchise business to other parts of the world for faster growth rate and greater brand visibility across the world as opposed to being predominantly Asian based only. References Blythe, J. (2009). Key concepts in marketing. Los Angeles, Calif.: SAGE. Itthiopassagul, P., Patterson, P., Piyathasanan, B. (2009). An emerging south-east Asian brand: MK Restaurants. Australasian Marketing Journal (AMJ), 17(3), 175-181.https://dx.doi.org/10.1016/j.ausmj.2009.05.012 O'Kane, B. (2011). Marketing basics. Cork: NuBooks. Patterson, P., Piyathasanan, B. (2014). MK: Restaurant: an emerging Asian Brand, 475-787. Roy, S., Mutum, D., Nguyen, B. (2017). Services Marketing Cases in Emerging Markets. Cham: Springer International Publishing. Sharma, S. (2008). Service marketing. Jaipur: Paradise Publishers. Temporal, P. (2001). Branding in Asia. Singapore: Wiley. Tsiotsou, R., Goldsmith, R. (2012). Strategic marketing in tourism services. Bingley, UK: Emerald. Winer, R. (2014). Marketing management (1st ed.). Upper Saddle River, N.J.: Prentice Hall.